Project: Nautilus Redesign

Redesign the UWF nautilus logo.  Produce 3 versions of the same logo:

1 color (and white)

2 color (and white)

3-5 color (and white)

  

1. Begin this project by researching the logos of Paul Rand and/or Saul Bass for your history blog.

(post 3 of your favorites {from either designer[include the artist's name]} and consider what the design says about the character of the company designed - post a sentence about this under each logo)

2. Next sketch out 10 thumbnail ideas/variations on a dirty old piece of scratch paper.

3. Begin in Illustrator with the Fibonacci Spiral and go ...?

CONSIDER:

1.  Shape

2. Color

3. Historical Continuity

4. Emotional Resonance

5. Learned Response

GOOGLE:

Nautilus Logo

Shape, Color and Composition Exercise

Illustrate the following layout principles using a combination of compound shapes and line tools:

EMPHASIS

RHYTHM (calming and lively)

BALANCE (asymmetrical and symmetrical)

UNITY

This is a total of 6 illustrations.

5 of the 6 should use one of the following methods for creating color combinations:

MONOCHROMATIC

TRIAD

ANALOGOUS

COMPLEMENTARY

SPLIT COMPLEMENTARY

Each Illustration should use a compound shapes create with 1 of the pathfinder options or shape modes.  Each Illustration should use one of the line tools.

GOLDEN RATIO/GOLDEN SECTION

GOLDEN RECTANGLE/FIBONACCI Blocks

FIBONACCI SPIRAL

EYE OF RA

Divina Proportione