Monday, February 16, 2009

Project: Nautilus Redesign

Redesign the UWF nautilus logo.  Produce 3 versions of the same logo:
1 color (and white)
2 color (and white)
3-5 color (and white)
  
1. Begin this project by researching the logos of Paul Rand and/or Saul Bass for your history blog.
(post 3 of your favorites {from either designer[include the artist's name]} and consider what the design says about the character of the company designed - post a sentence about this under each logo)
2. Next sketch out 10 thumbnail ideas/variations on a dirty old piece of scratch paper.
3. Begin in Illustrator with the Fibonacci Spiral and go ...?

CONSIDER:
1.  Shape
2. Color
3. Historical Continuity
4. Emotional Resonance
5. Learned Response

GOOGLE:
Nautilus Logo

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