DESIGN HISTORY BLOGS: Post-Spring Break Posts

Beginning Monday, March 16th, we will post to our design history blogs twice per week. (once for Monday and once for Wednesday)  One post should include 2-3 images of work from a designer from the original list, along with all of the relevant information (see first posting on Design History Blog) Your second posting should include 2-3 images of work from a designer featured in the documentary Helvetica, also along with the same relevant information.  Research posts for upcoming projects will be in addition to these two weekly postings, and research posts are always due by the next class following the assignment of the project.

PATHFINDER HINTS

SHAPE MODEs (top bar):

UNITE -combines into 1 shape, ovelapping areas lose distinction
MINUS FRONT -object in front is cookie cutter
INTERSECT -keeps only the overlapping parts
EXCLUDE -combines, except for the parts that overlap

PATHFINDERs (bottom bar):

DIVIDE -splits up all overlapping areas into distinct obejcts
TRIM -all overlapping areas are removed
MERGE -(similar to unite)(removes stroke)
CROP -all shapes fit within top object[Command/Shift/rightBracket(to move an object to the top of the group)]
OUTLINE breaks overlapping areas into distinct paths
MINUS BACK obvious, saves a step

MODIFIER KEYS for LINE TOOLS

SHIFT

OPTION

COMMAND

SPACE BAR

TO USE WITH LINE TOOLS:

Line Segment Tool:
shift key - straight line
space bar - move on fly
option key - from center out

Arc Tool: (arc tool is .25 ellipse)
shift key - .25 of CIRCLE
space bar - move on fly
option key - from center out
"c" key - closes off
"f" flips
up and down arrows - changes degree of slope

Spiral Tool:

shift key = 45 angle
up and down arrows - add and reduce segments
command/ (drag) - adjusts decay 

Use the Scissor Tool to cut lines

To Join Paths - Object>Path>Join
(guides must be locked to join paths)

To Align and Join Points:
select with the Direct Selection Tool and click the Join Points icon in the Control Bar
To Average Locations
(object>paths>average[both]) or
command/shift/option/J

Examples for ad character PROJECT

1. Emperor Theodosius

(as logo character for the Roman Empire under Emperor Theodosius)

2. Andre the Giant

(as logo character for Shepard Fairey)

3. Smokey the Bear

(as logo character for US Forestry Service)

[note that Shepard Fairey used someone else for his logo character, Emperor Theodosius did not, and the Forestry Service, well...]

Personified Logo/Advertising Character/Mascot

Meet Mr. Product

Option 1:

Self:

Make yourself into an advertising character (or an advertising character for yourself) that evokes a personality trait as well as a facet of your (marketable) talents (as a designer?) or political ideals or ?

Option 2:

Other:

Create an advertising character for a company [or an ideal][or a person] that does not have one (local? imaginary?).  This character should have a personality trait that represents an ideal the company might want to espouse, as well as an object produced by the company.

OrthoCanada Nautilus Equipment Logo

Time Warner Cable Logo